Written by Sarah Mason, Wella Professionals UK&I Guest Artist & Passionista @sarahmasoncreative
Time away from our daily routine of being behind the chair can be very daunting for many hairdressers. In the click of a finger every hairdresser is back in darkness, however, it is only you that can switch the lights back on.
Taking time to recentre yourself and acknowledge how you might be feeling. Firstly, you need to have a little rest away from all the negativity; you need thinking time. Taking time out is more important than we realise, especially when our vision may be blocked with the mayhem of uncertainty. Inspiration will come to you more organically and your mind will start to accept fresh new ideas. Getting out within your safety zones for fresh air, nature walks, listen to authentic music, podcasts, finding new education by e-learning, all great ways to spend time to refresh your mind. You will start to process things with a more positive attitude.
You need to ask yourself, if you had the time before you opened your business what would you have done differently? A steadier plan of action? How do you want to present yourself and your business, what are your focus goals and how are you going to achieve them now that you have time to think and get your plans into action? When opening a new business, in the beginning it normally happens very fast with little time to think. Before you knew it, you are behind the chair six days a week with three or four late nights, because it was about creating revenue. But did you ever think you could remodel your business, not out of choice, but because you had to, that’s not a negative thing, it could be for the best!
Let’s do business
Staying in touch with your clients
When deciding how you are going to change yourself and your habits, discipline is key to really focus on your business. Taking control of your business does not mean you have to be behind the chair each day. Communication is vital with your team and with your client base even while the doors are shut. Perhaps opening a new line of communication to your clients will bring new opportunities. Staying in touch gives them a sense of worth, value and care. As we all know there are many forms of contact from social media to emails, telephone and many more. Redirecting your phone line for certain hours during each day and speaking to your clients will give you both a lift. For her, she is delighted to get some advice and for you it is uplifting how she now appreciates you as she starts to see you in a different light. This opens new doors to making plans for her, creating appointments with new colouring ideas and a good hair plan in block booked appointments and keeping her organised but it also opens a door for serious business and that is the money that sits on your shelves, yes it is of course Retail!
Retail is a key aspect to your salon business
Most clients love hair and beauty products, they like packaging, fragrance, but most of all they like them when they have been advised directly by their hairdresser. If it’s online somewhere else, they will buy it somewhere else! You need to bring a new energy of cash flow through your business with an online shop where you can filter every product available in your salon. Creating a presence through your social media is very helpful. Educate your clientele, offer general product information including what the product does, how it works, the technicalities of the product, pointing out all the incredible qualities it has to offer. In doing this it will promote a higher energy to your sales.
There may be darkness in the world, but our industry is full of colour.
Sarah Mason Creative X
Sarah is an International Award Winning Hair Artist, Wella Professionals UK&I Guest Artist & Passionista. Follow her creations on: @sarahmasoncreative